Research, ideation, and product design
We knew we wanted to create a non traditional disruptive design that positioned IPP as an industry leader. We talked with directors, students, future students, and parents, looking to understand what each type of user needed, considering motivations, barriers and other factors that directly influenced on the final decision making. The project outcome included a tailored made user experience that empowered the brand and allowed a stronger connection with its audience, having a direct positive impact on the institution’s reputation.
Research, ideation, and product design
We knew we wanted to create a non traditional disruptive design that positioned IPP as an industry leader. We talked with directors, students, future students, and parents, looking to understand what each type of user needed, considering motivations, barriers and other factors that directly influenced on the final decision making. The project outcome included a tailored made user experience that empowered the brand and allowed a stronger connection with its audience, having a direct positive impact on the institution’s reputation.
