Agora Super App
Get to know how we designed a Super App for one of
LATAM’s largest conglomerates: Intercorp.
Intercorp: Agora
Acting as a key player, Agora is part of Intercorp, one of Peru’s largest conglomerates (+ 40 companies). With four multidisciplinary squads dedicated full-time, we are the strategy, research, and design partners for Intercorp’s new SuperApp.
This platform integrates a digital wallet, banking, retail (last – mile), and an attractive loyalty program through a tailor made user centered experience. Up to date, Intercorp’s SuperApp has over 2 million users.
Seek team
- 4 Squads:
- 1 UX Strategist
- 3 UX Designers
- 3 UI Designers
- 1 Service Designer
Duration
- Ongoing Partnership
- +2.5 years up to date
Disciplines included
- UX Strategy & Research
- UX Design
- UI Design
- Product & Service Design
- User Testing
- Governance model
Outcome
- App Design: iOS & Android
- Design System
Focus, Methodology and Governance
Our human centered design approach allows us to take on challenges in the best possible way. The governance model we defined leads us to collaborate intelligently and efficiently, aligning all stakeholders with a vertical and horizontal communication flow. We currently work under an integrated squad approach, actively collaborating with the top management team, product owners, technology team, research, and growth team.
Our role throughout the project.
We are in charge of research, user experience, interface design, user testing, and growth driven design. In addition, we are responsible for the construction, growth and governance of the Design System, always thinking about product consistency, scalability, agility and efficiency.
Agora PAY
A VISA app and card to buy online, save and manage your money. You can transfer money to your contacts (P2P), recharge and withdraw money, pay and get discounts with QR, pay for your services and more.
Agora SHOP
The official last mile app for Intercorp Group, where you can shop at Plaza Vea, Vivanda, Makro, Promart, Inkafarma and Oechsle. Users can find all of their favorite stores, one click away.
Agora AHORRAMÁS
The new savings account by Financiera Oh! Exceeding market expectations, it offers a savings interest rate of 7% TEA, free of fees.
Agora CLUB
Intercorp’s loyalty program. You can accumulate rewards for your purchases, enjoy exclusive discounts, cashbacks, benefits and more.
Get to know the story behind how it all began.
We began by understanding the project objectives and the market fit that the business was seeking with the users of Agora’s different products. We analyzed the strategic roadmap and actively collaborated in the prioritization of initiatives and features that the app would require.
Starting point: The importance of a Design System
As we defined the initial strategy, we recognized the need for a well-structured and documented Design System (DS) that allowed us to enable agile growth over time.
First stop, Agora PAY.
Simultaneously, we carried out a deep research of the business, competitors, the market and its users. The results obtained at a qualitative and quantitative level served as crucial input for the proper end-to-end design of Agora Pay.
Features: Make online purchases, transfer money to your contacts (P2P), top up and withdraw money, pay and get discounts with QR codes, pay your bills (electricity, water, telephone, among others), and much more.
7 months later, Agora SHOP arrived.
Success allowed us to continue growing and it was 7 months later that the challenge of researching and designing the second product arrived: Agora Shop (last – mile). Thanks to an excellent and collaborative work between the Agora and Seek teams, results were rapidly achieved.
Falling in love with Agora Club.
The DS was already acting as the center of design decisions across both products, allowing us to easily scale when we needed to. Around 12 months later after we designed Agora Shop, the third challenge arrived: researching and designing Agora Club: Intercorp’s loyalty program.
Finally, Agora AHORRAMAS was launched.
The platforms were under constant iteration, always focused on the specific user experience offered by each product. Last but not least, we designed AHORRAMÁS, a savings account in soles that offers one of the best rates in the country.
Governance.
Finally, it is essential to mention the importance behind the governance model defined. We currently work under an integrated squad approach, actively collaborating with the top management team, product owners, technology team, research, and growth team.
As part of the process, rituals allowed us to establish spaces to keep the entire team communicated and constantly aligned. From rituals to build and prioritize backlog, to Design System ceremonies that keep documentation, design and product behaviour up to date.
Results.
Agora has over 2.5 million users!
Up to date, Agora has more than 2.5 million users, a true milestone for the company. We have increased the amount of active users as well as customer satisfaction, taking the end to end experience to another level. In addition, excellent results have been achieved in other important KPI’s defined.
Focused on generating value with the proper skillset.
Our multi-disciplinary team has a wide range of specific, high level skills. Our squads are focused on three important fronts: achieving backlog goals, generating real project and business value, and finally, maximizing organizational challenges while being able to identify and capitalize over new opportunities.
Cost reduction + agile scalability.
The defined governance model, together with an appropriate strategic approach and a high standard of execution, has allowed us to reduce the time to market of multiple digital products. In addition, we have managed to reduce operating costs by collaborating in an agile, intelligent, and efficient manner, integrating squads depending on backlog necessities.
Knowledge consolidation and learning curves.
Continuous growth with the same team allows you to consolidate knowledge, establish an execution and documentation flow, and make future learning curves easier. It also allows us to train your team, generating new skills in the organization through practice.
Additional views.
Next, you can see some additional views of the project. In addition to the app, we also designed and developed the website www.agora.pe.
