Wenia

We conducted an in-depth research study to understand the experiences, needs, behaviors, and expectations of Latin American immigrants living and working in Europe while maintaining financial ties with their countries of origin. We took a holistic look at their financial habits, motivations, expectations, and key pain points, exploring how they navigate the process of making cross-border transfers and transactions to Latin America.

The research allowed us to uncover key insights across the end-to-end money transfer journey, from the moment a financial need emerges to the receipt and use of funds in the destination country. These findings revealed opportunities to simplify the experience, build greater trust, and better address the evolving needs of this segment.

We translated these findings into actionable insights and strategic product opportunities, providing a clear foundation to prioritize and activate multiple initiatives aimed at evolving the value proposition, improving the cross-border experience, and identifying new avenues for future product growth.