Minsur

Minsur approached us with a clear objective: to identify new opportunities to improve the quality of life of employees at the Pucamarca mining unit, recognizing both their efforts and the unique conditions in which they work every day. To truly understand the challenge, we traveled to the mining site and immersed ourselves in the employees’ experience. We observed their routines, needs, pain points, and behaviors, while also analyzing the processes, dynamics, and logistics that support the operation.

This approach allowed us to go beyond the most evident problems and uncover areas of opportunity where strategic intervention could generate a meaningful impact on the employee experience.

Our Role

Building on a discovery and field research phase, we brought together research, strategy, design, and technology to identify and prioritize high-impact opportunities. We translated these insights into strategic solutions across four key dimensions of the Pucamarca experience: food, transportation, living conditions, and recreation.

Within these opportunity areas, we designed a digital product centered on employees’ real needs. The solution brings together access to valuable goods, services, and information in a single channel, simplifying their experience and making it easier to access what they need during their time at the mining unit.

What impact did it have on the business?

We transformed everyday needs and pain points into concrete opportunities to improve the employee experience at Pucamarca. By combining deep field research with a broader understanding of the operational context, we were able to identify opportunities that went beyond individual pain points and address the experience as a whole. The project established a new way of approaching quality of life at the mining unit—from developing a deep understanding of people, their routines, and the operational environment to identifying priority areas and designing integrated, technology-enabled solutions around their most relevant needs.

The result brought together access to essential services, information, and resources in a single experience, making everyday interactions simpler and more accessible for employees. More importantly, the project created a foundation for continuously evolving the employee experience by connecting human needs, operational realities, and technology around a common vision of quality of life at Pucamarca.