Tai Loy

Tai Loy distributes toys and school supplies to more than 1,000 independent bookstores nationwide under a traditional wholesale model: to restock merchandise, store owners had to travel long distances to points of sale, leaving their businesses closed during the trip. It was a costly process for the customer — time, transportation, lost sales opportunities — and not very scalable for Tai Loy. The goal of the project was to digitize the wholesale purchasing process so store owners could restock their merchandise without halting their operations, and to build a foundation for scaling new services to the segment.

What did the challenge involve, and how did we solve it?

Together with the Tai Loy team, we started with research directly with the store owners: we visited their businesses, understood how they bought, and identified the real friction points in their restocking process. From this emerged five bookstore segments, each with its own needs and behaviors. Building on that, we designed a single digital sales process capable of serving all five segments without fragmenting the operation, and built the MVP in four months.

What impact did it have on the business?

In its first year of operation, Clip became Tai Loy’s digital wholesale channel: more than 200 active B2B partners surpassing the revenue targets set by the business. For store owners, buying no longer meant closing up shop — today they restock merchandise right from their own counter. For Tai Loy, Clip opened the door to scaling new services for the wholesale segment (financing, loyalty, relationship management) on top of a customer base already active on the channel.