Agora

For four years, we partnered with Agora, Grupo Intercorp’s SuperApp, as strategic partners in research, strategic design, and technology. The challenge centered on building and evolving an integrated digital platform capable of unifying multiple business verticals within a single experience: financial services, retail, bill payments, insurance, and a large-scale loyalty program. This approach was aimed at consolidating a digital ecosystem that would increase consumption and frequency of use, deepen the relationship with users, and unlock new monetization opportunities through synergies across business verticals.

What was our approach and role in the project?

We collaborated with multiple dedicated teams under a Human-Centered Design approach and agile methodologies, covering the entire value chain of the digital ecosystem: mobile app, back office, experience design, and design system. Our role included leadership and execution in strategic design and digital product design, along with cross-functional collaboration throughout the technology development, ensuring consistency, scalability, and speed at every stage of the product.

What was the impact and value generated?

Agora established itself as a differentiated value proposition within the Peruvian market, positioning itself as a relevant player in a highly competitive industry. Today, the platform has surpassed 5 million downloads and has accumulated millions of dollars in transactions, reflecting the sustained evolution and adoption of the digital ecosystem we built.

As part of this evolution, the business strategy shifted toward consolidating two independent digital platforms: Agora Shop, focused on retail, and SIP, the new digital wallet that replaces Agora’s financial vertical. Both represent major strategic and transformational challenges, aimed at capturing market share, accelerating growth, and generating value for the business.