Bancolombia

Together with FRUTA, a design and innovation consultancy, we collaborated on a strategic project to redefine how innovation is measured at Colombia’s largest bank. The goal was to establish a structured model to categorize initiatives, prioritize them based on the value they generate, and provide end-to-end visibility across the innovation portfolio.

How did we solve it?

We began by redefining what value means for the bank’s innovation function, clustering initiatives into strategic verticals and prioritizing them based on their potential impact. Building on this foundation, we designed an innovation measurement model and a prototype management platform connecting vision, execution, and impact, enabling the centralization, monitoring, and evaluation of initiatives through a common framework for decision-making.

What impact has it had on the business?

The new model enabled the innovation function to organize its portfolio around a shared definition of value across its five business units, creating a more integrated view of innovation and a more structured approach to portfolio management.

It also established a framework of quantitative and qualitative metrics to assess the benefits of each initiative, enabling the team to better prioritize opportunities and allocate resources and capabilities in line with strategic objectives.