Química Suiza
Exploring new service models for a billion dollar company in the pharmaceutical sector.
The Challenge
Química Suiza serves more than 15,000 independent pharmacies in Peru, a segment outside the major key players, where its service model had lost differentiation against the competition. The challenge was to gain a deep understanding of the dynamics, needs, and pain points of pharmacies and their owners, in order to identify opportunities for differentiation and build new service models.
How did we solve it?
Together with the Química Suiza team, we analyzed the market and mapped the competitive spaces where the company operates today, identifying strategic gaps not yet captured by other players. We conducted fieldwork across more than 60 pharmacies in 8 districts, observing their operations and interviewing owners and staff to understand their real needs, behaviors, and main points of friction.
Based on this understanding, we structured a roadmap built around four priority territories of value: training, financing, loyalty, and relationship management, from which we conceptualized new service models and growth opportunities.
What impact has it had on the business?
The project gave Química Suiza a deep, actionable view of the independent pharmacy ecosystem, providing greater clarity on how the market competes and where real opportunities for differentiation exist. As a result, we conceptualized five new service models that enabled a concrete roadmap to capture value, strengthen relationships with pharmacies, and build more sustainable competitive advantages within the segment.
Testimonials
Working with Seek was a turning point for our business. Their approach forced us to rethink what we thought we knew, question our assumptions, break paradigms, and rediscover the true potential of our operation. Thanks to their guidance, we not only gained a better understanding of our business, but were also able to make key decisions with greater clarity and confidence. Today, we look ahead with a renewed, aligned strategy that delivers real impact on results. We would recommend them without hesitation to any organization that’s ready to evolve and take the next step.